Skip to content
Invest My Paisa
Client storiesWhy 900+ families plan their money with IMP

Your money.Your life. Your goals.

Research-led mutual fund investing, financial goal planning and tax support—for you and your family.

₹10,000 a month in an equity SIP

₹8.11 L
5 yrs
₹22.4 L
10 yrs
₹47.6 L
15 yrs
₹92 L
20 yrs

Illustrative, at an assumed 12% a year. Mutual fund returns are not guaranteed.

SIP calculator

900+: families served.

Nidhi Rungta, Founder and CEO of Invest My Paisa, smiling with her arms folded
Founder & CEOMeet the people behind Invest My Paisa

Nidhi Rungta

An IIM Kozhikode alumna and NIT Durgapur graduate, Nidhi leads IMP with a focus on making financial decisions more understandable.

Our services

Invest My Paisa
supports your financial journey,
from first step to next chapter.

  1. Mutual Funds / SIPs

    Build your investment habit, one goal at a time.

    Goal-based investing made simple. Explore schemes and SIPs around your priorities and risk profile.

  2. Financial Goal Planning

    Make a plan for what matters to you.

    Retirement, children’s education and wealth creation. Put your life goals at the centre of your financial plan.

  3. Tax Planning & ITR Filing

    Bring clarity to your taxes.

    Plan with support backed by 35 years of CA expertise, from tax planning to ITR filing.

  4. PMS, AIF & Portfolio Reviews

    Keep your wealth moving with your life.

    Explore PMS and AIF options, alongside regular portfolio tracking and rebalancing.

How it works

The way you
manage money,
reimagined.

Assets under management
200Cr+
Happy clients
500+
Years of experience
9+
  • Complete KYC & Onboarding

    Simple paperless process

  • Define Your Financial Goals

    Retirement | Education | House | Travel

  • Choose Schemes Based on Goals

    Curated recommendations, not random picks

  • Plan for Emergencies

    Build your safety net first

  • Track & Review on the App

    Monitor your wealth anytime, anywhere

Why Invest My Paisa

Personal guidance, backed by research experts

  1. An investor beside a research card: risk-adjusted returns, with the Sharpe and Sortino ratios analysed

    Risk-Adjusted Returns

    A fund’s returns tell only part of the story. We use Sharpe and Sortino ratios to assess how much risk it takes to deliver them.

  2. An investor beside a research card: rolling return consistency over one, three and five years

    Rolling Return Consistency

    Rolling returns help us evaluate how a fund performs over different periods: across one, three and five years, and through market cycles, beyond a single good year.

  3. An investor beside a research card: downside protection analysis of falling markets, downside risk and recovery

    Downside Protection

    We examine how investments behave when markets fall: how much they give up, and how they recover.

  4. A research card on volatility and drawdowns: price fluctuations, peak-to-trough declines and time to recover

    Volatility & Drawdowns

    We assess fluctuations and declines alongside your goals and risk profile, so you know the journey behind the returns.

Invest My Paisa’s featured in leading publications

  • Nidhi Rungta, with The Economic Times feature “Understanding & managing SIPs”
    The Economic Times

    In this ET Spotlight advertorial, Nidhi Rungta explains how SIPs work and explores the importance of disciplined investing, regular reviews, and aligning investments with financial goals.

    Read their story in The Economic Times
  • Nidhi Rungta, with the Hindustan Times feature “Women shaping the future”
    Hindustan Times

    Featured on International Women’s Day, Nidhi Rungta shares her commitment to financial literacy and empowering women to make informed decisions about their money.

    Read their story in Hindustan Times
  • Nidhi Rungta, with the Outlook Money feature “Build a strong foundation”
    Outlook Money

    Through preschool founder Pooja Dugar’s journey, Nidhi Rungta explores how thoughtful financial planning can help balance entrepreneurial ambitions with family responsibilities.

    Read their story in Outlook Money
  • Nidhi Rungta, with the Dalal Street Investment Journal feature “Understanding ELSS”
    Dalal StreetInvestment Journal

    Nidhi Rungta unpacks Equity Linked Savings Schemes, exploring their structure, lock-in period, market risks, and the considerations investors should understand before making a decision.

    Read their story in Dalal Street Investment Journal
  • Nidhi Rungta, with the Sanmarg feature “Financial freedom with SIPs”
    Sanmarg

    Financial freedom begins with a plan. Nidhi Rungta explores how systematic investing and thoughtful withdrawal planning can support long-term goals and changing income needs.

    Read their story in Sanmarg
  • Nidhi Rungta, with the Dalal Street Investment Journal feature “Flexicap funds”
    Dalal StreetInvestment Journal

    Nidhi Rungta explores the flexibility of investing across large-, mid-, and small-cap companies, and the role flexicap funds can play in a diversified, long-term portfolio.

    Read their story in Dalal Street Investment Journal
  • Nidhi Rungta, with the Sanmarg feature “SIPs in mid & small caps”
    Sanmarg

    Nidhi Rungta examines SIP investing in mid- and small-cap funds, highlighting the role of patience, market cycles, and a long-term perspective.

    Read their story in Sanmarg

Before you trust us,
hear from those who do.

4.8

Rated by our customers

  • Deep Jain
    Deep JainRupahali Sarees

    “Her warm and approachable nature made me comfortable.”

  • Neha Bhandari
    Neha Bhandari

    Client quote to be added.

Your next chapter starts
with a conversation.