
Complete KYC & Onboarding
Simple paperless process
Research-led mutual fund investing, financial goal planning and tax support—for you and your family.
An IIM Kozhikode alumna and NIT Durgapur graduate, Nidhi leads IMP with a focus on making financial decisions more understandable.
Our services
Mutual Funds / SIPs
Goal-based investing made simple. Explore schemes and SIPs around your priorities and risk profile.
Financial Goal Planning
Retirement, children’s education and wealth creation. Put your life goals at the centre of your financial plan.
Tax Planning & ITR Filing
Plan with support backed by 35 years of CA expertise, from tax planning to ITR filing.
PMS, AIF & Portfolio Reviews
Explore PMS and AIF options, alongside regular portfolio tracking and rebalancing.
How it works
Why Invest My Paisa

A fund’s returns tell only part of the story. We use Sharpe and Sortino ratios to assess how much risk it takes to deliver them.

Rolling returns help us evaluate how a fund performs over different periods: across one, three and five years, and through market cycles, beyond a single good year.

We examine how investments behave when markets fall: how much they give up, and how they recover.

We assess fluctuations and declines alongside your goals and risk profile, so you know the journey behind the returns.


In this ET Spotlight advertorial, Nidhi Rungta explains how SIPs work and explores the importance of disciplined investing, regular reviews, and aligning investments with financial goals.
Read their story in The Economic Times
Featured on International Women’s Day, Nidhi Rungta shares her commitment to financial literacy and empowering women to make informed decisions about their money.
Read their story in Hindustan Times
Through preschool founder Pooja Dugar’s journey, Nidhi Rungta explores how thoughtful financial planning can help balance entrepreneurial ambitions with family responsibilities.
Read their story in Outlook Money
Nidhi Rungta unpacks Equity Linked Savings Schemes, exploring their structure, lock-in period, market risks, and the considerations investors should understand before making a decision.
Read their story in Dalal Street Investment Journal

Financial freedom begins with a plan. Nidhi Rungta explores how systematic investing and thoughtful withdrawal planning can support long-term goals and changing income needs.
Read their story in Sanmarg
Nidhi Rungta explores the flexibility of investing across large-, mid-, and small-cap companies, and the role flexicap funds can play in a diversified, long-term portfolio.
Read their story in Dalal Street Investment Journal

Nidhi Rungta examines SIP investing in mid- and small-cap funds, highlighting the role of patience, market cycles, and a long-term perspective.
Read their story in Sanmarg4.8
Rated by our customers

“Her warm and approachable nature made me comfortable.”

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